Calorimeters Essay Example for Free

Calorimeters Essay The Calorimeters Calorimeters are a device that can measure the heat that comes from burning an item. Simple Calorimeter A simple calorimeter is used to detect the enthalpy change when a fuel is burned. The fuel is burnt to heat a specific mass of water and then measure its rise in temperature. The word calorimeter comes from the Latin phrase calor which means heat. A simple calorimeter just consists of a thermometer attached to a metal container full of water suspended above a combustion chamber. Below is a diagram of a simple calorimeter. The temperature of the water allows for calculating calorie content of the fuel. Pressurized with pure oxygen and containing a known mass of a sample and a small amount of water, it is submerged under a known volume of water before the charge is electrically ignited. The bomb, with the sample and oxygen, form a closed system, no air escapes during the reaction. The energy released by the combustion raises the temperature of the steel bomb, its contents, and the surrounding water jacket. The temperature change in the water is then accurately measured. This temperature rise, along with a bomb factor (which is dependent on the heat capacity of the metal bomb parts) is used to calculate the energy given out by the sample burn. A small correction is made to account for the electrical energy input, the burning fuse, and acid production (by titration of the residual liquid). After the temperature rise has been measured, the excess pressure in the bomb is released. Basically, a bomb calorimeter consists of a small cup to contain the sample, oxygen, a stainless steel bomb, water, a stirrer, a thermometer and ignition circuit connected to the bomb. Below is a diagram of a bomb calorimeter.

Internal and External Conflict in George Orwells Nineteen Eighty-Four (1984) :: Nineteen Eighty-Four 1984 Essays

Internal and External Conflict in 1984 Â   The book, 1984 by George Orwell, is about the external conflict between Winston Smith and Big Brother; and the internal conflict between the two ideas, democracy and totalitarianism. Orwell wrote the novel to show society what it could become if things kept getting worse: he sensed of the expansion of communism when he wrote the novel. The conflict between democracy and totalitarianism at the year of 1945 created two characters, Winston Smith and Big Brother, in orwell's mind. Big Brother is the embodiment of all the ideals of the totalitarian party. In contrast to Big Brother, Winston Smith keeps the idea of democracy emphasizes freedom, he has to hide his own thought because the Big Brother's party will punish him by death if the party finds it out. George orwell criticizes of Big Brother's society by describing it as a dark and a gloomy place. It warns that people might believe that everyone must become slaves to the government in order to have an orderly society, but at the expen se of the freedom of the people. Â   Â   The conflict between Winston and Big Brother starts from the beginning of the novel when Winston begins to keep his secret diary about Big Brother. Winston Smith is a third-nine years old man who is a member of the 'outer-party'--the lower of the two classes. Winston works for the government in one of the four main government buildings called the ministry of Truth where his job is to rewrite history books in order for people not to learn what the past used to be like. Winston's occupation is the major factor which lets him to realize that Big Brother is restricting people's freedom. However, Winston keeps his complains about Big Brother and the party for his own secret because the party will not allow anyone keeping a rebellious thought. The tension between them gets serious when Big Brother becomes suspicious of Winston. Winston is therefore watched by O'Brien, an intelligent execute at the 'Ministry of Truth', who is a member of the 'inner party'--the upper class. Without doub ting Big Brother's trap, Winston shares his ideas with O'Brien. O'Brien mentions a gentleman named Emmanuel Goldstein whom he claims to know the leader of the rebels against the party. O'Brien also promises to help winston, and promises him a copy of Goldstein's book. But O'Brien betrays him as Big Brother has planned. Internal and External Conflict in George Orwell's Nineteen Eighty-Four (1984) :: Nineteen Eighty-Four 1984 Essays Internal and External Conflict in 1984 Â   The book, 1984 by George Orwell, is about the external conflict between Winston Smith and Big Brother; and the internal conflict between the two ideas, democracy and totalitarianism. Orwell wrote the novel to show society what it could become if things kept getting worse: he sensed of the expansion of communism when he wrote the novel. The conflict between democracy and totalitarianism at the year of 1945 created two characters, Winston Smith and Big Brother, in orwell's mind. Big Brother is the embodiment of all the ideals of the totalitarian party. In contrast to Big Brother, Winston Smith keeps the idea of democracy emphasizes freedom, he has to hide his own thought because the Big Brother's party will punish him by death if the party finds it out. George orwell criticizes of Big Brother's society by describing it as a dark and a gloomy place. It warns that people might believe that everyone must become slaves to the government in order to have an orderly society, but at the expen se of the freedom of the people. Â   Â   The conflict between Winston and Big Brother starts from the beginning of the novel when Winston begins to keep his secret diary about Big Brother. Winston Smith is a third-nine years old man who is a member of the 'outer-party'--the lower of the two classes. Winston works for the government in one of the four main government buildings called the ministry of Truth where his job is to rewrite history books in order for people not to learn what the past used to be like. Winston's occupation is the major factor which lets him to realize that Big Brother is restricting people's freedom. However, Winston keeps his complains about Big Brother and the party for his own secret because the party will not allow anyone keeping a rebellious thought. The tension between them gets serious when Big Brother becomes suspicious of Winston. Winston is therefore watched by O'Brien, an intelligent execute at the 'Ministry of Truth', who is a member of the 'inner party'--the upper class. Without doub ting Big Brother's trap, Winston shares his ideas with O'Brien. O'Brien mentions a gentleman named Emmanuel Goldstein whom he claims to know the leader of the rebels against the party. O'Brien also promises to help winston, and promises him a copy of Goldstein's book. But O'Brien betrays him as Big Brother has planned.

Research Paper about Premarital Sex Essay

This chapter contains the significance of the study, the statement of the problem, the group hypothesis, the scope & limitation, the theoretical framework and definition of terms. The Problem and Its Background Introduction Pre-marital sex is a sexual intercourse engaged by persons who are not married. It is a mortal sin in Christianity for the reason it is against the Law of Moses: Thou shall not commit adultery. In some countries (particularly in Asian countries that practice Christianity), they banned pre-marital sex in order to prevent unwanted pregnancy, prostitution and abortion. The importance of this study is to let the people know the following problems and their answers/reasons behind pre-marital sex. Significance of the Study The research aims to know the causes and effects of pre-marital sex for teens and adults ages 13 to 25 within Paco Area. This study will systematically investigate the nature behind pre-marital sex and the reasons behind it. Read more:  Essay About Causes of Premarital Sex Statement of the Problem The study seeks to answer the following questions: †¢What are the factors that cause pre-marital sex? †¢What are the possible and actual results of pre-marital sex? †¢What influences adults and teens to engage in pre-marital sex? †¢Who influences adults and teens to engage in pre-marital sex? †¢Why do they continuously engage in pre-marital sex with many different partners? †¢What reasonable advice can you give to the people who engage in pre-marital sex? Hypothesis We think that media exposure such as pornography is one of the factors why adults and teens are engaging into these kinds of unhealthy habits. Another factor is alcoholism, the more alcohol involved the higher the  possibility to engage in pre-marital sex because alcohol has often been considered to be a powerful facilitator. Parent’s lack of guidance for their children and bad influence from friends are also one of the main reasons why they engage into pre-marital sex. The usual results in engaging to it includes AIDS, HIVS, unwanted pregnancy, prostitution and repeat of sexual intercourse with others or â€Å"sex addict†. Scope and Limitation This study limits only the ages 13-25 within Paco Area. Theoretical Framework In order for the researchers to fully understand this case study, they adopted the Social Learning Theory proposed by Albert Bandura. Social Learning Theory The Social Learning Theory proposed by Albert Bandura becomes perhaps the most influential theory of learning and development. While rooted in many of the basic concepts of traditional learning theory, Bandura believed that direct reinforcement could not account for all types of learning. (Cherry, 2010) Social Learning Theory explains about how environmental and cognitive factors interact to influence human learning and behavior. It focuses on the learning that occurs within a â€Å"social context†. It considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. (Abbott, 2007) This theory added a social element, arguing that people can learn new information and behaviors by watching other people. Known as observational learning (or modeling), this type of learning can be used to explain a wide variety of behaviors. (Cherry, 2010) In exploring the greater depth of this theory there are four types of concepts. First, i s people can learn through observations, second is mental states are important to learning, lastly, learning does not necessarily lead to change in behavior. (Bandura, 2007) Behavior can also influence both the environment and the person, this is called reciprocal causation. Each of the three variables: environment, person, behavior influence each other. (Bandura, 2007) This model shows an individual learner is affected by observing the environment, directly or indirectly. According to Bandura, people can learn and imitate behaviors they have observed in other people. But Bandura noted that external, environmental reinforcement was not the only factor to influence learning and behavior. He described intrinsic reinforcement as a form of internal reward, such as pride, satisfaction and sense of accomplishment. This emphasis on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. Moreover, while behaviorists believed that learning led to a permanent change in behavior, observational learning demonstrates that people can learn new information without demonstrating new behaviors. (Cherry, 2010) Self-efficiency means learners self-confidence towards learning. People are more likely to engage in certain behaviors when they believe they are capable of implementing those behaviors successfully, this mean that they have high self-efficacy. (Bandura, 2007) Self-regulation is when the individual has his own ideas about what is appropriate or inappropriate behavior and chooses action accordingly. There are several aspects of self-regulation. (Bandura, 2007) Modeling means doing what others do. There are different types of models. †¢Live model: and actual person demonstrating the behavior. †¢Symbolic model: a person or character portrayed in a medium such as television, videotape, computer programs, or a book. †¢Imitation: An individual uses another person’s behavior as a discriminative stimulus for an imitative response. The observer is then reinforced in some way for display imitation. An individual uses another person’s behavior as a discriminative stimulus for an imitative response. The observer is then reinforced in some way for display imitation. (Bandura, 2007) When your behavior is acceptable it is considered as â€Å"vicarious reinforcement†. When your behavior is unacceptable it is considered as â€Å"vicarious punishment†. (Bandura, 2007) Definition of Terms In order for the researchers to fully understand their study, they have used different terms and definition to be easily understood by the readers. These terms are established while doing the research and some are shared meanings by the participants and from other sources of the study. Abstinence the fact or practice of restraining oneself from indulging in something, typically alcohol. Abortion is the termination of pregnancy by the removal or expulsion from the uterus of a fetus or embryo before viability. Adultery voluntary sexual relations between an individual who is married and someone who is not the individual’s spouse. Aids a disease in which there is a severe loss of the body’s cellular immunity, greatly lowering the resistance to infection and malignancy. Alcoholism an addiction to the consumption of alcoholic liquor or the mental illness and compulsive behavior resulting from alcohol dependency. Casual Sex/Premarital Sex is a sexual activity between two people who are not yet married. Chastity the practice of refraining from extramarital, or especially from all, sexual intercourse. Facilitator one that helps to bring about an outcome by providing indirect or unobtrusive assistance. HIV a condition in humans in which progressive failure of t he immune system allows life- threatening opportunistic infections and cancers to thrive. Intimacy an intimate act, especially sexual intercourse. Lust very strong sexual desire. Oral Sex sexual activity in which the genitals of one partner are stimulated by the mouth of the other. Pleasure give sexual enjoyment or satisfaction to. Pornography is the portrayal of sexual subject matter for the purpose of sexual arousal. Prostitution the practice or occupation of engaging in sexual activity with someone for payment. Reproduction the production of offspring by a sexual or asexual process. Sex is the act of having sexual intercourse. Sex Addict is best described as a progressive intimacy disorder characterized by compulsive sexual thoughts and acts. Sexual Intercourse is chiefly the insertion and thrusting of a male’s penis, into a female’s vagina for the purposes of sexual pleasure or reproduction. Taboo is a vehement prohibition of an action based on the belief that such behavior is too sacred for ordinary individuals to undertake, under threat of supernatural punishment.

How to Turn a Worksheet into an Engaging Activity

Lets face it, worksheets are not fun. To students, the mere presence of them means boring and for us teachers, they are just another thing that we have to give students to help them learn or reinforce a concept. But, what if I told you that you can take these boring worksheets and turn them into something fun, and something that would required no extra prep time? The Cornerstoneforteachers.com came up with 5 no prep ways that you can do this that are genius. Heres how. 1. Worksheet Cut-Up Place students into groups of five and give them one worksheet per group that has each question on the sheet cut up. For example, if your worksheet has ten questions on it, all ten questions would be cut up into a separate strip of paper. Next, students will each take turns choosing a role. The roles for the game are as follows: Person 1 - reads the questionPerson 2 - Paraphrases the question and may or may not offer a few cluesPerson 3 - Gives their answer and explains why they chose that answerPerson 4 - Agrees or disagrees with person 3 and explains their reasoningPerson 5 - Places the strip of paper into a pile that agrees or disagrees with the answer, then they take on the role of person number 1 for the next question. The roles continue to shift until all of the question strips are answered. At the end of the game, students look through their disagree pile and try to find some kind of consensus. 2. Everybody Agrees For this activity you must divide students into teams of four. Each team member is given a number 1-4. The teacher asks all groups the same question (from the worksheet) and gives teams a few minutes to come up with an answer. Next, you randomly call a number 1-4 and whoever is that number for each group must share their groups answer. This answer should then be written on a dry erase board to ensure that each answer is unique to the group, and that no one changes their answers. For each correct answer that group gets a point. At the end of the game the group with the most points wins! 3. Lines of Communication Have students stand in two lines facing each other. Choose one question from the worksheet and ask students to discuss the answer with the person that is across from them. Then, randomly ask any person to give an answer. Next, have students in one row move to the right so for the next question they will have a new partner. This goes on until all of the questions on the worksheet are completed and discussed. 4. Making Mistakes This is a fun activity that really gets students excited about learning. For this worksheet activity have students complete all of the questions or the problems on the worksheet, but randomly make one mistake. Then, ask students to exchange papers with the person next to them and have them see if they can find the mistake. 5. Classroom Rotation Have students move their desks so that all students are sitting in a huge circle. Then, have students count off so that each child is either a one or a two. Students then complete one problem on the worksheet with a person next them. When they are finished, call upon a random student to discuss the answer. Next, have all of the twos move down a seat so that all of the ones now have a new partner. Continue to play until the worksheet is completed. Looking for more group activities? Try these cooperative learning activities, or this sample group lesson.

False Friends in Spanish and English

Learning Spanish vocabulary can seem so easy: Constitucià ³n means constitution, nacià ³n means nation, and decepcià ³n means deception, right? Not quite. True, most words that end in -cià ³n can be translated into English by changing the suffix to -tion. And the pattern holds true for the first two words listed above (although constitucià ³n refers to how something is constituted more often than does the English word, which usually refers to a political document). But una decepcià ³n is a disappointment, not a deception. Cognates in Spanish to English Spanish and English have literally thousands of cognates, words that are basically the same in both languages, having the same etymology and similar meanings. But combinations such as decepcià ³n and deception are so-called false cognates — known more precisely as false friends or falsos amigos — word pairs that look like they might mean the same thing but dont. They can be confusing, and if you make the mistake of using them in speech or writing youre likely to be misunderstood. Following is a list of some of the most common false friends — some of the ones youre mostly likely to come across when reading or listening to Spanish: Actual: This adjective (or its corresponding adverb, actualmente) indicates that something is current, at the present time. Thus the days hot topic might be referred to as un tema actual. If you wish to say something is actual (as opposed to imaginary), use real (which also can mean royal) or verdadero.Asistir: Means to attend or to be present. Asisto a la oficina cada dà ­a, I go to the office daily. To say to assist, use ayudar, to help.Atender: Means to serve or to take care of, to attend to. If youre talking about attending a meeting or a class, use asistir.Basamento: You wont run across this word often, but its the base of a column, sometimes called a plinth. If you want to visit a basement, go down to el sà ³tano.Billà ³n: 1,000,000,000,000. That number is the same as a trillion in American English but a billion in traditional British English. (Modern British English conforms with U.S. English, however.)Bizarro: Somebodys whos this way is brave, not necessarily strange. The English word bizarre is conveyed better by extraà ±o or estrafalario.Boda: If you go to a wedding or wedding reception, this is what youre going to. A body (as of a person or animal) is most often cuerpo or tronco.Campo: Means a field or the country (in the sense of living in the country, not the city). If youre going camping, youll probably be staying at a campamento or even a camping.Carpeta: Although this can refer to a type of table cover, it doesnt have anything to do with carpets. It most often means a file folder (including the virtual kind) or a briefcase. Carpet is most often alfombra.Complexià ³n: This refers not to your skin, but to ones physiological build (a well-built man is un hombre de complexià ³n fuerte). To speak of skin complexion, use tez or cutis.Compromiso: Meaning a promise, obligation, or commitment, it does not usually convey the sense that one has given up something to reach an agreement. There is no good noun equivalent of compromise that would be unde rstood that way out of context, although the verb transigir conveys the sense of giving in to, yielding to, or tolerating another person.Constiparse, constipacià ³n: In verb form, it means to catch a cold, while una constipacià ³n is one of the words that means a cold. Someone who is constipated is estreà ±ido.Contestar: Its a very common verb meaning to answer. To contest something, use contender.Corresponder: Yes, it does mean to correspond, but only in the sense of to match. If youre talking about corresponding with someone, use a form of escribir con or mantener correspondencia.Decepcià ³n, decepcionar: Means disappointment or to disappoint. To deceive someone is to engaà ±ar a alguià ©n. Something deceptive is engaà ±oso.Delito: Theres seldom much delightful about a crime. (Delito usually refers to a minor crime, as contrasted with a serious crime or crimen.) The feeling of delight can be a deleite, while the object that causes it an encanto or delicia (note that the lat ter word often has a sexual connotation).Desgracia: In Spanish, this is little more than a mistake or misfortune. Something shameful is una vergà ¼enza or una deshonra.Despertar: This verb is usually used in the reflexive form, meaning to wake up (me despierto a las siete, I wake up at seven). If youre desperate, theres a true cognate you can use: desesperado.Destituido: Someone who has been removed from office is destituido. Someone without money is indigente or desamparado.Disgusto: Derived from the prefix dis- (meaning not) and the root word gusto (meaning pleasure), this word refers simply to displeasure or misfortune. If you need to use a much stronger term akin to disgust, use asco or repugnancia.Embarazada: It might be embarrassing to be pregnant, but it isnt necessarily. Someone who feels embarrassed tiene vergà ¼enza or se siente avergonzado.Emocionante: Used to decribe something thats thrilling or emotionally moving. To say emotional, the cognate emocional will often do fine.En absoluto: This phrase means the opposite of what you think it might, meaning not at all or absolutely not. To say absolutely, use the cognate totalmente or completamente.Éxito: Its a hit or a success. If youre looking for the way out, look for una salida.Fà ¡brica: Thats a place where they fabricate items, namely a factory. Words for cloth include tejido and tela.Fà ºtbol: Unless in a context that indicates otherwise, this means soccer. If you want to refer to the popular U.S. spectator sport, use fà ºtbol americano.Fà ºtil: This refers to something trivial or insignificant. If your efforts are futile, use ineficaz, vano or inà ºtil.Insulacià ³n: This isnt even a word in Spanish (although you may hear it in Spanglish). If you want to say insulation, use aislamiento.Ganga: Its a bargain. Although ganga may be heard in Spanglish as a word for gang, the usual word is pandilla.Inconsecuente: This adjective refers to something that is contradictory. Something inconseque ntial is (among other possibilities) de poca importancia.Introducir: This isnt truly a false cognate, for it can be translated as, among other things, to introduce in the sense of to bring in, to begin, to put, or to place. For example, se introdujo la ley en 1998, the law was introduced (put in effect) in 1998. But its not the verb to use to introduce someone. Use presentar.Largo: When referring to size, it means long. If its big, its also grande.Minorista: Means retail (adjective) or retailer. A minority is una minorà ­a.Molestar: The verb doesnt usually have sexual connotations in Spanish, and it didnt originally in English either. It means simply to bother or to annoy. For the sexual meaning of to molest in English, use abusar sexualmente or some phrase that says more precisely what you mean.Once: If you can count past 10, you know that once is the word for eleven. If something happens once, it happens una vez.Pretender: The Spanish verb doesnt have anything to do with faking i t, only to try. To pretend, use fingir or simular.Rapista: This is an uncommon word for a barber (peluquero or even the cognate barbero is more common), being derived from the verb rapar, to cut close or to shave. Someone who attacks sexually is a violador.Realizar, realizacà ³n: Realizar can be used reflexively to indicate something becoming real or becoming completed: Se realizà ³ el rascacielos, the skyscraper was built. To realize as a mental event can be translated using darse cuenta (to realize), comprender (to understand) or saber (to know), among other possibilities, depending on the context.Recordar: Means to remember or to remind. The verb to use when recording something depends on what youre recording. Possibilities include anotar or tomar nota for writing something down, or grabar for making an audio or video recording.Revolver: As its form suggests, this is a verb, in this case meaning to turn over, to revolve, or otherwise to cause disorder. The Spanish word for rev olver is close, however: revà ³lver.Ropa: Clothing, not rope. Rope is cuerda or soga.Sano: Usually means healthy. Someone who is sane is en su juicio or in his right mind.Sensible: Usually means sensitive or capable of feeling. A sensible person or idea can be referred to as sensato or razonable.Sensiblemente: Usually means perceptibly or appreciably, sometimes painfully. A good synonym for sensibly is sesudamente.Sopa: Soup, not soap. Soap is jabà ³n.Suceso: Merely an event or happening, sometimes a crime. A success is un à ©xito.Tuna: Order this at a desert restaurant and youll get edible cactus. A tuna is also a college musical glee club. The fish is atà ºn. Especially in the United States, Spanish doesnt exist in a vacuum. In the United States, you may hear some speakers, especially those who frequently speak Spanglish, use some of these false cognates when speaking Spanish. A few of these usages may be creeping into the language elsewhere, although they would still be considered substandard.

Newton’s Laws of Motion in Modern Aircrafts - 1087 Words

The world today requires multiple ways of transport, especially over the Atlantic Ocean. During and before the 1900’s, transatlantic travels were very common and are mainly carried out via boats. However, due to the revolutionary change by the Wright brothers, in 1903, the creation of the propeller planes made shorter travel time between one country to another possible. As technology develops, the transportation of cargo and passengers via airplanes became easier and more efficient with the replacement of jet engines in July 16, 1949, by the famous inventor Frank Whittle (FindtheData, n.d.). The principles behind how a jet-engine powered aircraft works associate with many laws of physics, from Newton’s Law of Inertia to the Third Law of†¦show more content†¦Due to the high speed rotation of the fans and turbines in the engine and the incredibly high operating temperature, (Wickerson, J. 2011) the materials needed to sustain the dramatic speed and temperature a re highly expensive. Not only that, but the engines must have a low mass, so it doesn’t effect the total mass of the aircraft, meaning the funding costs will be incredibly high, an estimate of US$2 million. Continuing from that, is the high usage of fuel to power the engines, as they need to be powered constantly, than a fluctuating load. (Brain, M. 2000) Although the cost for the development of jet engines are expensive, it is very useful for transcontinental jet aircrafts, and it is worth the money to allow further developments, such as the increase in fuel efficiency, allowing a higher max endurance. Secondly, â€Å"air transport’s contribution to climate change represents 2%† (CleanSky, n.d.) meaning the Carbon emission is high. Each year, aircrafts traveling across the world produce an estimate of 628,000,000 tonnes of CO2 annually. Not only does aircrafts pollute the skies with harmful emission, but it also causes noise pollution. (Amin, Z. n.d.) These are caused by the jet engines, the consumption of the fuel, and the process of the air going through the fans and turbines due to Newton’s second law of motion, there are consequences towards the usage of aircrafts. Hong Kong’s International Airport is named number 10 in the world as one of the world’sShow MoreRelatedMotion and Car Safety762 Words   |  3 PagesMotion is how everything in the universe moves, movement of the solar system never stops and is constantly moving but at a very slow speed. There are three laws in motion that explain movement, they are the Newton’s three laws o f motion named after Isaac Newton. The Newton’s first law states that an object that is a rest will stay at rest unless an outside force is acted upon it and an object that is in motion will stay in motion unless an outside force is acted upon it. 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Misleading Advertisement free essay sample

In Australia’s ever growing business economy, contracts are becoming more evident in enforcing promises between parties. From contracts involving informal agreements (buying food from your local supermarket) to written documents concerning a legally binding agreement (buying and selling a block of land), contracts are in practically every concordat. The legal restrictions in relation to contract law are unclear with regards to company advertisement campaigns. The legal definition of misleading advertisements is undefined within the current Queensland Legislation, with businesses being unsure with how misleading differs from invitation to treat and puffery. This speech will therefore assess these legal terms, discuss how the punitive damages are inconsistent between cases and portray how the punishments aren’t deterring companies from producing misleading advertisement campaigns. Therefore portraying the inefficiencies within the Competition and Consumer Act (2010) (Cth), whilst providing a recommendation to improve the current contractual legislation. The legislation in relation to misrepresentation has been a controversial topic for years, becoming more efficient only in recent times within Australia. With significant alterations to the Trade Practices Act (1974) (Cth), it was renamed under the title Competition and Consumer Act (2010) (Cth). Australian Consumer Law (Cth) is encompassed within the act under schedule 2, producing equality within terms of contract and consumer law within Australia. This new legislation is enforced by the Australian Competition and Consumer Commission (ACCC), an independent regulatory body put in place by the Government. Covering the enforcement roles of the Competition and Consumer Act (2010) (Cth) and a range of additional legislations within Australia (About the ACCC, 2011). The legislation covers all variations of advertisements including newspapers, television adverts and Internet sources to name a few. Amendments upon the Trade Practices Act (1974) (Cth) were enforced to produce a single, national law to protect consumers and ensure fair-trading in Australia. The ACL introduced new consumer protections, a national product safety system and a range of new enforcement powers for the ACCC. Producing some clarity understanding of misleading advertisement laws for both Australian consumers and businesses. Implementing breaches of $1. 1 million dollars for corporations and $220 000 for individuals. Whilst at the same time, the ACL introduced new remedies involving public warning notices and infringement notices (Amending Legislation, 2011). In return improving the overall effectiveness of misleading advertisement laws and regulations within Australia. The first issue is in relation to consumers and business organisations being somewhat unclear as to the difference between the contract law terms: misleading advertisement, puffery and invitation to treat, causing the Competition and Consumer Act (2010) (Cth) to be unclear and inefficient. Invitation to treat originates from the Latin phrase invitatio ad offerendum meaning ‘inviting an offer’. In other words classified as an expression of willingness to negotiate. Puffery refers to the advertisements that rely upon exaggerations and opinions with little credible evidence to support its obnoxious claims. Whilst misleading advertisement refers to the deliberate use of false or misleading material to negatively influence the public. These contract law terms are closely linked causing confusion within the courts, consumers and also business organisations. For example, there is no legal distinction between puffery and misleading advertisements, however puffery has received some latitude to advertisers and sellers (Advertising and Selling, 2007). However as the community has different beliefs and opinions, some puffery statements could be classed as misleading, causing conflicts within courts between the two parties. Whilst at the same time, invitation to treat negotiations can be classed as misleading towards consumers causing conflict between the parties. More structure and clarity is required within the legislation to remove the controversy between contract law terms. The Second issue is in relation to punitive punishments being inconsistent between cases within Australia, causing inefficiencies within the Competition and Consumer Act (2010) (Cth). Punishments awarded vary significantly for misleading advertisements, from $850 000 against Metricon Queensland to $3. 6 million upon the famous phone company Optus. For a company as successful as Metricon Queensland, an $850 000 fine wouldn’t leave a dent on the company, due to the fact that each of the advertised houses were valued at $307 483 (Metricon QLD Nailed for Misleading and Deceptive Conduct, 2012). Compared to a $3. 6 million fine which would be a wake up call for Optus, however the punishment is still less than 1% of the overall annual profit for the successful phone company (Battersby, 2012). Both of these successful organisations were repeat offenders, with Optus offending 11 times and Metricon Queensland misleading consumers throughout various times in 2009 and 2011. There are various cases where the punitive punishments are varied upon different companies similar to that of the Optus and Metricon Queensland cases, whilst at the same time enforcing insignificant punishments towards large businesses. The Competition and Consumer Act (2010) (Cth) needs to be amended to restrict inconsistencies between misleading advertisement cases. The third issue involves large organisations still receiving profit after large punitive punishments are implemented, causing the Competition and Consumer Act (2010) (Cth) to be ineffective with enforcing misleading advertisement regulations. This is evident with Nissan after they were ordered to pay $20 000 in penalties for making a number of misleading representations towards the public. A single car sold by Nissan Australia is generally worth more than $20 000, causing the fine to be miniscule towards the overall profit and wellbeing of the company. Causing Nissan Australia to benefit financially from the misleading conduct portrayed throughout their advertisement campaigns (McCowen, 2012). Harvey Norman was also slammed with $1. 25 million in punishments for severe misleading advertisement campaigns in 2011 (Mallya, 2011). However Harvey Normans profit rose 9% in the same year, totalling a profit of $252 million. Portraying that the $1. 25 million punishment is equivalent to less than 1% of Harvey Norman’s total earnings for the year (Harvey Norman Profits up 9 per cent, 2011). Portraying that punitive punishments are not financially disadvantaging large organisations, forcing the Competition and Consumer Act (2010) to be inefficient in deterring misleading advertisement cases. Many methods can be implemented within the current legislation to improve and reduce misleading advertising cases within Australia. With analysis of these three issues revolving around the Competition and Consumer Act (2010) (Cth), it is believed that for any reduction in misleading advertisement cases to occur, the following recommendations should be considered and implemented. Firstly, the contract law legislation in relation to misleading advertisements needs to become more clear and efficient with the contract law terms. Providing clarity in terms of invitation to treat and also speculating the difference between puffery and misleading advertisement. Ensuring that business owners clearly understand that a ‘normal’ person viewing their advertisement campaign is required to fully understand the terms and conditions of any contractual agreement. Therefore reducing the significant amount of misrepresentation cases within Australia. Secondly, to enforce equity upon all misleading advertisement cases, a certain value or percentage of a company’s annual income should be implemented as punishment. This will create consistent punitive punishments across the board, creating not one single fine, which is either to, insignificant or too large. A figure around 5% of a company’s annual profit would be a stiff reminder to both small and large organisations to not mislead the public through means of advertisement campaigns. The only way to deter organisations from misleading the public, is to set significant penalties which will in return affect the net profit of large companies. This can be seen in Switzerland and Finland where the countries calculate there speeding fines by 5% of the defendants overall income. Causing reduction in speeding cases within these countries, due to the increased punitive punishments (Bellemare, 2013).